October 22/Managed Care Business Week -- Frutarom Industries Ltd. announced the launch of its new branding for its activities in 46 locations worldwide. Frutarom expresses through its new branding its unique position in the combination of taste and health solutions, and the desire and commitment to innovation, creativity and excellence.

"Our 'Passion for Taste and Health' is the leading driver in Frutarom's successful rapid growth strategy," explains Ori Yehudai, president and CEO of Frutarom. "Frutarom's advantage is based on our unique ability to provide tasty flavor solutions together with the scientific basis for health benefits. The combination of a genuine and solid partnership with our customers and the understanding of their needs, allows us to provide full solutions tailored for them. We continue to implement the successful growth strategy that enabled us to become one of the top 10 leading flavors and fine ingredients companies. Our strategy combines internal profitable growth with strategic acquisitions that have strengthened our product offering, expanded our customer base and paved our way into new markets."

Frutarom's new branding includes unique colorful elements for each of Frutarom's different products and solutions segments, that are combined in harmonic visuality. Oranges were chosen to represent Frutarom's Taste abilities and its proficiency with flavors and food systems.

From the October 26, 2009, Prepared Foods E-dition