As manufacturers increasingly revamp their sodas to have healthier images through reduced calories, no additives/preservatives and all-natural claims, there has also been a slight uptick in carbonated soft drink formulations that incorporate herbs and botanicals, valued for their unique flavor as well as health benefits. Cascal Crisp White Soda, launched by Florida Brewery, contains magnolia flowers, known as an anti-stress and anti-anxiety agent. Magnolia flowers are widely used in beauty products and teas, but rarely in other categories, such as soda. Cascal Crisp White Soda is said to be inspired by a French-style soda made of fermented fruits and botanicals. With only 70 calories and no added sugar, Cascal Crisp White Soda is well-positioned as a better-for-you carbonated soft drink, with a sophisticated flair.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail firstname.lastname@example.org