Mintel's Inspire reports the return of retro, perhaps propelled by the Boomer generation getting nostalgic during a time of heightened uncertainty. In the media, Unilever recently partnered with the AMC television series Mad Men to promote six of its brands (all of which were actually around in the 1960s) by featuring the products the way they looked and were described "back in the day."
Meanwhile, on store shelves, cereal giant General Mills offered limited-edition, retro packaging of its iconic Lucky Charms, Honey Nut Cheerios and Cinnamon Toast brands. Lucky Charms Frosted Toasted Oat Cereal with Marshmallows was packaged in a 16oz retro box. The formulation of the whole-grain product remained current, and the package was made from 100% paperboard.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail email@example.com