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General Mills added a Limited Edition Peach flavor of Cheerios; Kellogg a Banana flavor of Kellogg’s Raisin Bran; and Quaker Oats a Strawberry flavor of Life Cereal
A wave of new presweetened cereals inspired by popular baked goods and desserts including donuts, cookies, and ice cream populated store shelves in 2018.
In Australia, Kellogg’s has announced a 20% reduction in the sodium content of its Corn Flakes and Rice Bubbles. The effort is part of a company plan to reduce sodium by 15% in all its cereals that exceed 400mg of salt per 100g by the end of 2013.