As the popularity of functional and hybrid drinks increases, opportunities for product innovation could offer a boost for some beverage categories.

While not fully committing to a meat-free lifestyle, ‘Meatless Mondays’ seem to be catching on among Americans as a way to cut back with new research from Mintel revealing that the top reason US consumers use meat alternatives is because they occasionally like to have meat-free days (31%).

Consumers are interested in protein, fiber and whole grains when purchasing foods they consider to be healthy.

Expect to see a rise in both “slow” and “fast” claims, as well as more products designed to help people unwind before bedtime, sleep better and restore the body while they rest

Disruption is more important than ever before as curated information “bubbles” leave consumers with a lack of diverse content and viewpoints.

Only 12% of Americans say that they have used a third-party delivery service in the past three months.

It seems that US consumers have cultured a love of yogurt drinks as the latest research from Mintel reveals that sales of yogurt drinks have grown a healthy 62% in the five years 2011-2016.

What’s more, while just 11% of consumers considered portion control as a purchase factor in 2013, today, one third (32%) report that they purchase single-serving frozen treat packages.

According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing 29% between 2010 and 2015.