TNT Crust manufactures partially baked, self-rising and better-for-you pizza crusts that are highly complementary to General Mills’ existing frozen baked goods portfolio
May 13, 2022
General Mills announced that it has entered into a definitive agreement to acquire TNT Crust, a manufacturer of high-quality frozen pizza crusts for regional and national pizza chains, foodservice distributors, and retail outlets. TNT Crust is currently a portfolio company of Peak Rock Capital.
Investment arm, 301 INC, addresses founder gap through Fearless Fund and Supply Change Capital
April 15, 2022
The investments are part of General Mills’ commitment to standing for good and promoting racial and gender equity in representation through economic opportunity for minority and female food entrepreneurs.
According to Innova Market Insights’ 2021 Lifestyles and Attitudes Survey, 37% of Americans said they were eating breakfast “more in home” versus just 6% who said they were eating breakfast “more out of home.”
Comax Flavors offers flavors for many popular breakfast items
May 19, 2021
Working from home is becoming the new normal coupled with remote learning for children. In addition, common and comforting breakfast foods such as cereal, donuts, and muffins are nostalgic and remind individuals of their childhood. These behaviors have led to a return to breakfast basics and a renewed interest in breakfast food.
General Mills teams up with beloved nonprofit to promote nutrition and education for growing kids
February 3, 2021
The cereal features two varieties: berry flavor with number-shaped pieces and cinnamon flavor with letter-shaped pieces, and the back of each box opens like a book, featuring dual-language (English and Spanish) short stories with Elmo.
New brand marks the company’s first keto-friendly line of products
September 21, 2020
General Mills is launching :ratio– an entirely new keto friendly product line that marks the food company’s first keto-focused product. As consumers continue to look for ways to cut back on sugar and carbs through better-for-you alternatives to existing preferences, the ketogenic products category is predicted to grow 5.5% through 2027.
Yoplait is latest General Mills brand to support the company’s commitment to advance regenerative agriculture on 1 million acres of farmland
June 17, 2020
General Mills has partnered with consultants Understanding Ag and dairy cooperative Foremost Farms to pilot regenerative practices and provide support to participating dairy farmers. Implementing regenerative practices on dairy farms requires a holistic approach to managing land, cows and manure.