Planters has launched NUT-rition Heart Healthy Bars, which feature a formulation created specifically to benefit heart health. This is a notable launch from Planters, because, although the company has had previous forays into the granola/nut bar segment, this product extends the health claim-focused NUT-rition nut mix to the bar category. The bars contain cranberries, almonds and peanuts, which are known for their inherent health benefits. Baby Boomers are a consumer group likely to be especially concerned with heart health, and Planters NUT-rition Heart Healthy Bars are well-positioned to Boomer consumers seeking a heart-healthy snack that delivers on flavor, as well as health.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail email@example.com