October 31/New York/Press Release -- NEU Industries Inc., maker of the hangover-prevention beverage Mercy, has appointed a new CEO, Luc Tomasino, and a new head of sales, Ryan Giunta.

Tomasino, who is also an investor, was formerly senior vice president and managing director of SDI Media, a dubbing and subtitling firm that serves Hollywood studios and TV companies. He previously worked as general manager at CME Group, a startup that created private TV broadcasts in Eastern European countries where networks had been government owned. His work helped CME raise $700 million in its initial public offering in 1996.

Giunta, also an investor in Mercy, has taken the role of head of sales and will be responsible for on- and off-premise accounts in the United States.

He spent nearly 10 years at Red Bull, where he was most recently responsible for the on-premise sales in the East region. He also held various marketing roles and was instrumental in building the brand in New York City.

"We are pleased to have two highly successful executives join the growing Mercy team," said Dave Shor, founder and chairman of Mercy.

"Luc and Ryan's combined wealth of expertise and industry relationships is a tremendous asset that will deeply enhance the brand," Shor added.

 From the November 1, 2011, Prepared Foods' Daily News.