Sara Lee Finds its Tea Forte
Terms of the deal were not disclosed.
Sara Lee is splitting into two separate companies during the first half of this year, with one company focused on international coffees and teas and the other on meats. The company's brands include Jimmy Dean, Ball Park, Senseo and Pickwick Teas.
Executive chairperson Jan Bennink said in a statement that Tea Forte will fit well with the company that concentrates on coffees and teas. Tea Forte, which had 2011 revenue of $12 million, offers loose teas and teas in its signature pyramid infuser. Its teas can be found at hotels, restaurants and retailers in 35 countries. The company is based in Concord, Mass.
From the January 4, 2011, Prepared Foods' Daily News.