Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Allergens/Intolerance

More of Less

By William A. Roberts, Jr.
January 23, 2012

Food allergies have been widely in the news of late, and recent weeks have seen a spurt of media coverage in the wake of the death of a seven-year-old Virginia girl, who died of cardiac arrest and anaphylaxis after consuming a peanut. Food allergies have no cure and are only treated through such means as antihistamines (for mild reactions) or even epinephrine injections (for severe reactions).

The number of food allergy sufferers appears to be rising. According to the Centers for Disease Control and Prevention, the number of children with food allergies jumped 18% between 1997-2007, and researchers at Northwestern University's Feinberg School of Medicine in Chicago found 8% of U.S. children under the age of 18 have at least one food allergy. For that matter, research out of Canada suggests well-educated consumers from smaller families are nearly twice as likely to face dangerous food allergies.

In the study published in the January 2012 Journal of Allergy, McGill University researchers hypothesized that the increase results from cleaner homes, less exposure to pets and livestock, and an increased reliance upon antibiotics as possible causes for the statistics, which inquired of 3,613 households between March 2008 and May 2009 about their nut, shellfish and fish allergies. Post-secondary graduates, researchers found, were almost twice as likely to have tree nut allergies compared to others; immigrants were half as likely to have any allergies at all.

In the U.S., one in 133 people have the autoimmune digestive condition Celiac Disease, as do one in every 100 U.K. consumers; however, the U.K. has introduced new restrictions on labels proclaiming “Suitable for Celiacs.” As of January 1, the new law, covering all foods on sale (whether in restaurants, supermarkets or at deli counters), indicates a gluten-content claim has to fall into one of two levels:

  • Gluten-free – no more than 20ppm (previously, there had been no set legal limit for “gluten free”)
  • Very Low Gluten – no more than 100ppm and must contain ingredients specially processed to reduce their gluten content.

The “Suitable for Celiacs” phrase can only be used alongside one of these descriptors and may not be used on its own. “No gluten-containing ingredients” may be used where gluten has not been intentionally added, but the phrase is not controlled by law.

While the U.S. has no defined gluten label rules (they remain in debate among regulators), it does have a robust gluten-free market; the USDA estimates gluten-free products fetched $1.7 billion in sales in 2010. As Dr. Lucy Gibney, founder of Dr. Lucy’s, probably best-known for its line of cookies found at a number of Starbucks around the country, states, “The question is no longer if a store will get in on gluten-free; it’s how they will.” Sam Mills USA, the U.S. distributor of Sam Mills products, is introducing U.S. consumers to several of its gluten-free pastas found in Europe. Included in the line are penne, fusilli and fettuccine, as well as others, all free from gluten, wheat, dairy, eggs, sugar, cholesterol, yeast, soy, sodium and nuts. The company also has launched gluten-free sauces, with recipes including Olive Zingara Style, Tomato & Basil, Tuna and Olives, Tomato & Vegetable, and Rocotta Cheese & Vodka.

Another major player in the U.S. gluten-free arena, Enjoy Life Foods has added a Crunchy Vanilla Honey Graham Cookie, as well as the company’s first foray into granola, with Double Chocolate Crunch, Cinnamon Crunch, Very Berry Crunch and Cranapple Crunch, each of which may be eaten with rice milk or straight out of the bag. For bakers, Enjoy Life has added Semi-sweet Chocolate Mega Chunks, and all of the company’s products are free of wheat, peanuts, eggs, fish, dairy, tree nuts, soy, shellfish, casein, potatoes, sesame and sulfites.

While obviously not for nut-free consumers, Peanut Butter & Co.’s Squeeze Packs are available in three flavors – Smooth Operator (a natural peanut butter), The Bee’s Knees (peanut butter blended with honey) and Dark Chocolate Dreams (peanut butter blended with dark chocolate). Soy has emerged as an allergen to watch, and in the case of Peanut Butter & Co.’s Dark Chocolate Dreams, the label describes the lecithin as derived from sunflowers.

For so many Celiac sufferers, however, the food item often cited as most-missed is bread. However, Udi’s Gluten Free Foods has added a range of gluten-free muffins, breads and pizza crusts, and it recently introduced hot dog and hamburger buns, also free of dairy and soy, as are the other products in the line. Though the products do contain eggs, the rest of the ingredient legend is free of gluten and includes such ingredients as tapioca starch, brown rice flour, resistant corn starch, potato flour, yeast, xanthan gum and guar gum.

 From the January 23, 2012, Prepared Foods’ E-dition

KEYWORDS: allergies dairy eggs gluten-free peanut

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Billy Roberts

William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Products
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • JBS Buys More of Pilgrim's Pride

    See More
  • Natural Colorant with More: Benefits of Red Palm Oil

    See More
  • Different Types of Nuts

    More Than Half of Americans are Impacted by Food Allergies, Intolerances and Sensitivities

    See More

Related Products

See More Products
  • The 10 Principles of Food Industry Sustainabilty Cover

    The 10 Principles of Food Industry Sustainability - EBOOK

  • The 10 Principles of Food Industry Sustainabilty Cover

    The 10 Principles of Food Industry Sustainability

  • Sensory Analysis of Foods of Animal Origin

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing