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Cadbury Dairy Milk has outlined a 10-year brand communications platform strategy called Joyville in a bid to reconnect its brand marketing to its products.
According to the Centers for Disease Control and Prevention, the number of children with food allergies jumped 18% between 1997-2007, and researchers at Northwestern University's Feinberg School of Medicine in Chicago found 8% of U.S. children under the age of 18 have at least one food allergy.