Sweet Serve
Maria Sharapova may not be the first athlete one would expect to fashion a line of candy. Indeed, she has designed a line of shoes, but the enterprising tennis champion has now ventured into the arena of premium confections.
Sugarpova is a three-item line of sweets, including Flirty (fruit-flavored gummy lips), Sporty (lemon-lime tennis ball-shaped gumballs) and Cheeky (gummy shoes, handbags and sunglasses). She developed the line with Jeff Rubin, founder of retailer It’sugar.
Sharapova says she saw white space in the market: “When I didn’t find it in the marketplace, I decided to create the type of candy that girls like me crave. I can’t wait to share Sugarpova with my fellow candy lovers,” she explains.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
 |
William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.
