Maria Sharapova may not be the first athlete one would expect to fashion a line of candy. Indeed, she has designed a line of shoes, but the enterprising tennis champion has now ventured into the arena of premium confections.  
Maria Sharapova's candy

Sugarpova is a three-item line of sweets, including Flirty (fruit-flavored gummy lips), Sporty (lemon-lime tennis ball-shaped gumballs) and Cheeky (gummy shoes, handbags and sunglasses). She developed the line with Jeff Rubin, founder of retailer It’sugar.

Sharapova says she saw white space in the market: “When I didn’t find it in the marketplace, I decided to create the type of candy that girls like me crave. I can’t wait to share Sugarpova with my fellow candy lovers,” she explains.