January 24/Oak Brook, Ill./McDonald's Corp. -- McDonald's is turning to a pipeline of new menu items to boost slumping sales, starting with “Fish McBites.”
The company is betting that it will be able to beat back intensifying competition and economic pressures with the lineup, which executives said includes new burgers, chicken entrees and breakfast offerings that are performing well in test markets. The Fish McBites, which will come in three sizes and use the same Alaskan pollock used in the Filet-O-Fish, are set to be launched as a limited-time addition in February.