Ocean Spray and Tropicana in Joint Launch
Ocean Spray Cranberries, Inc. has partnered with Tropicana to launch chilled juice in two flavors: cranberry and blueberry.
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January 15/Lakeville-Middleboro, Mass. -- Ocean Spray Cranberries, Inc. has partnered with Tropicana, a PepsiCo Inc. brand, to launch chilled juice in two flavors: cranberry and blueberry.
“We’ve been exploring a chilled juice option for years,” said Ken Romanzi, senior vice-president and chief operating officer of Ocean Spray North America. “Through a strategic alliance with Tropicana, we were able to combine our cranberry and blueberry expertise with their chilled juice category expertise to create an exciting new juice platform.”
The beverages are available in 59oz. carafes at a suggested retail price of $3.99.
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