The product has seven active cultures and is clearly marketed to male consumers.
March 19/Miami -- Powerful Yogurt, the first Greek yogurt in the U.S. designed for men, officially declared its arrival to the marketplace with a launch at the Natural Foods Expo West tradeshow.
The product is differentiated from existing Greek yogurts by its 20-25g of natural protein per serving, a "man-sized" 8oz. cup that is at least 33% larger than most individual-serving Greek yogurts and marketing and packaging that speaks to active male consumers.