June 25/New Berlin, N.Y. -- Chobani is launching 14 new flavors. Designed to provide fans with more options for enjoying authentic strained Greek Yogurt, the new flavors were developed based on a combination of fan requests and an exploration of new exotic ingredients. New flavors are appearing across the portfolio, including 6oz. cups of Chobani Greek Yogurt, Chobani Flip Greek Yogurt, Chobani Bite Greek Yogurt and Chobani Champions Greek Yogurt Tubes and Cups.
"Our new products are designed to surprise and delight consumers – welcoming some to Greek Yogurt for the first time through a familiar format like our blended yogurt, challenging the taste buds of others with exotic and trending ingredients like chia seeds and ginger, and servicing new occasions like snacking and mindful treats in order to help expand the category," said John Heath, senior vice president of innovation at Chobani. "We know that the yogurt market in America is just beginning; European consumers eat up to seven and a half times more yogurt per capita. So this launch, and every launch, for Chobani is about giving people new and exciting ways of experiencing our Greek Yogurt."