Wixon will showcase its “healthier, tastier, just better” proprietary, natural Mag-nifique™ flavor modifiers for nutritional products at SupplySide West. Visitors to Wixon’s Booth #14097 can sample its ingredients demonstrated in a reduced-sugar oatmeal fiber bar, sports nutrition shake, and Black Cherry flavored single-use energy water enhancer.

The flavor modifiers used in the concepts are part of Wixon’s Mag-nifique collection of technologies, developed by Wixon’s chemists to bring out the best in food and beverage products for a variety of consumer segments. The technologies enhance healthy foods as they reduce sugar, improve mouthfeel, mask off-notes and provide other benefits.

Wixon’s Reduced Sugar Oatmeal Fiber Bar features rolled oats, brown sugar, vanilla, and other natural flavors, plus Mag-nifique Sweet Lift to enhance sweetness. With only 120 calories, 30% less sugar, and 4g of fiber to help make it filling, the bar is ideal for breakfast or an anytime snack.

The sports nutrition shake contains Mag-nifique Mouthfeel to help create the perception of creaminess in low-fat or no-fat products. Mag-nifique Sweet Away for high-intensity sweeteners masks off-notes and reduces the perception of excess sweetness. Dutch cocoa, whey protein, and natural chocolate flavor give it a rich taste and a boost of nutrition for active lifestyles.

Mag-nifique Bitterless in Wixon’s single-use energy water enhancer improves flavor and minimizes inherent bitterness in tropical juices and fruit inclusions. Black Cherry gives a refreshing take on water.

For more than 100 years, Wixon has been a trusted provider of flavors, seasonings, and technologies for food and beverage manufacturers. With its scientific and culinary capabilities combined with a passion for service, Wixon drives innovation and solutions for its customers. Wixon focuses on its core areas of expertise: Industrial Ingredients, including Foodservice; Consumer Products; and Protein. Customers are encouraged to tap into a portfolio of services, including R&D, custom formulation development, turnkey solutions, and menu ideation.

—Wixon, www.wixon.com