Crafted with a passion for food and a better-tasting life, Eat Well Embrace Life debuts two category-first vegetable hummus combinations – Zesty Sriracha Carrot with a sunflower seed and apricot topping and Beet hummus with a pickled beet topping.
The new flavors are available with new colorful lids for a vibrant retail display and to make it easier for shoppers to locate in-store. In conjunction, Eat Well Embrace Life hummus announces a broader distribution of its revolutionary line of great-tasting, nutritious hummus into Albertsons’ in the Northwest region, FreshDirect and Publix locations, marking the company’s continued growth since its inception in 2011.
“As the hummus innovator, Eat Well Embrace Life is taking things to the next level by using a variety of ‘other beans’ and vegetables to craft great-tasting, lower-calorie hummus rich with protein and fiber,” said Bob Ferraro, Co-Founder of Eat Well Embrace Life. “The demand for innovation in our category continues to drive our growth and will further allow us to create ground-breaking hummus combinations that keep consumers wanting more.”
Eat Well Embrace Life established ‘the other bean hummus’ sub-category using a variety of beans such as black and white beans, edamame and red and yellow lentils and garden-fresh vegetables, such as beets and carrots, to create light and creamy hummus flavors. Inspired by healthy living, each hummus is garnished with gourmet toppings creating unique hummus combinations that are nutrient-rich, gluten-free and lower in calories, fat and sodium.
“According to the United Nations, beans, peas, lentils and chickpeas are getting international acclaim because of their unique nutrient package for health, said Kate Geagan, Eat Well Embrace Life’s nutrition partner and America’s Green Nutritionist®. “And in the U.S. consumers are finally realizing that legumes are tasty, nutritious and incredibly versatile foods that play a healthy role in our diets. Eat Well Embrace Life is taking the versatility of beans and vegetables and crafting something that’s delicious and good-for-you with all the nutritional benefits of beans and other vegetables.”