The statistics are impressive. Some 74% of consumers believe there are health benefits to the inclusion of omega-3s in their diet, and 58% indicate using omega-3 alpha-linolenic acid (ALA) improves overall heart health¹. Sales of omega-3 products grew 42% in 2009,² and 36% of in-store shoppers say they usually or always choose foods high in omega-3 fatty acids³. Numerous clinical studies support the heart-health properties of ALA--with positive effects on blood lipid levels, blood pressure and inflammation⁴.

In order to meet the demands of its customers for high-stability sources of omega-3 oil, Cargill has unveiled an ALA-fortified cooking oil sourced from canola seed and flax seed, marketed under its Clear Valley line. According to Cargill, the oil offers consumers a good source of omega-3, and through use of a proprietary natural antioxidant blend, eliminates possible taste and formulation challenges involved with oils derived from omega-3 sources.