December 2011/NutraSolutions -- New product launches promoting specific ingredients for immunity claims have surged in recent times, with a 30% increase in global product launch activity with such claims tracked by Innova Market Insights in 2010, compared with the previous year. What is most interesting is the breadth of market categories that now have products targeting immunity and the emergence of new ingredients to rival probiotics and prebiotics, which have had a long association with immunity in the consumer mindset. In 2010, the leading market categories worldwide with immunity claims*, as tracked by Innova Market Insights, were: juice & juice drinks (8.7%), tea (6.2%) and dairy drinks (5.2%). The leading ingredients used in product formulations associated with immunity claims include vitamin C, vitamin E, vitamin A, zinc and probiotics. Emerging ingredients with immunity claims potential include magnesium, echinacea and grape seed extract.
* Percentage of all products carrying a protein claim.
-- Lu Ann Williams, Innova Market Insights, helpdesk@innovami.com, www.innovadatabase.com

 Natural Health Solutions
Institut Rosell-Lallemand and Lallemand Health Ingredients have launched several innovative health solutions based on the Lallemand group’s development and manufacturing expertise in probiotics and yeast products. Institut Rosell-Lallemand focuses on formulating and documenting probiotic solutions aimed at specific health areas: gut health and well-being; immune support; stress and anxiety; and women’s health. Some of the condition-specific probiotic formulas include: Lafti® L10, a “feel good” bacteria said to support immune defenses and improve general well-being; and Probio’Stick®, an innovative, stress-targeting probiotic formula touted as the first probiotic blend proven to alleviate both physiological and psychological symptoms of stress and anxiety. Institut Rosell-Lallemand, www.institutrosell-lallemand.com

 Natural Defense
Biothera’s Wellmune WGP® is a natural ingredient that is clinically proven to safely prime the immune system to keep the body healthy. Derived from the cell wall of a proprietary strain of baker’s yeast, Wellmune WGP mobilizes billions of innate immune cells that are part of the body’s natural defenses. It helps increase the effectiveness of the immune system without over-stimulating it, which may be harmful to long-term health. Wellmune WGP is patented, kosher, halal, non-allergenic, GMO-free and has broad regulatory approval, worldwide. Biothera, Steve Meredith, 801-944-8868, smeredith@biothera.com, www.wellmune.com

 Immunity and More
GanedenBC30 (Bacillus coagulans GBI-30, 6086) is a spore-forming probiotic bacterium which is more resistant to heat, acid and other environmental factors than traditional probiotic organisms, such as Lactobacillus and Bifidobacterium. In numerous clinical studies, GanedenBC30, when used regularly, has been shown to support digestive health, improve immune function and has proven effective in a variety of applications. To date, 12 peer-reviewed studies have been published on GanedenBC30. Three of those studies show a relationship between GanedenBC30 and the immune system. It is shelf-stable, does not require refrigeration, and is available in over-the-counter dietary supplements and probiotic-fortified functional foods and beverages. Ganeden Biotech, GanedenLabs.com or GanedenBC30.com

 Probiotic Pros
Chr. Hansen offers a range of probiotic strains which promote a positive immunological response. Their probiotics are able to support and stimulate the body’s natural defenses, increasing its ability to fight infections. More than 450 scientific publications support the health benefits of Chr. Hansen’s probiotics, including 80 human studies documenting efficacy of its Probio-Tec® strains. Many of these studies refer to immune health benefits, showing the activity of immune cells is significantly enhanced after intake of Chr. Hansen’s probiotics, thus helping to strengthen the immune system. The company offers a premium range of probiotics under the Probio-Tec brand for the dietary supplement, infant formula and pharmaceutical industries. Chr. Hansen Inc., 800-558-0802, www.chr-hansen.com/probiotics

 Support Healthy Immune Function
ProbioGreen™, from UAS Laboratories, is a synergetic combination of Parry’s organic Spirulina with DDS® Probiotics. It features a high level of phytonutrients to support digestive health, immune function and antioxidant protection. It is available in bulk capsules, powder form, private label and branded product. Applications include drink mixes, beverages, as an ingredient in food products or in value-added neutraceuticals. ProbioGreen is manufactured at a NSF GMP-certified facility. UAS Laboratories Inc., 800-422-3371, info@uaslabs.com, www.uaslabs.com NS