Consumer interest in fermented foods, immune health and gut health has soared, alongside interest in the connection between gut health and the immune system.

The impact of yogurt, probiotics and the gut microbiome has exceeded expectations and been tied to brain, digestive and immune function. 

New distribution of its all-new Mini Probiotic Fruit Bar Variety Pack at Sam’s Clubs nationwide has contributed significantly to these increases, as That’s it. probiotic products are now available to millions of Sam’s Club shoppers across the country for the first time. 

GoodBelly Immune Support dials up an efficacious dose of probiotics that have been proven to support the body's immune system and reduce the frequency, duration and symptoms of the common cold. 

The new Activia+ Multi-Benefit Probiotic Yogurt Drinks4 are packed with billions of live and active probiotics that help support your gut health, plus are an excellent source (20% DV) of Vitamins C, D and Zinc to support your immune system.

The new Probiotic+ Gummies come at a time when gut and immune health are top-of-mind.

Deerland Probiotics & Enzymes announced that the United States Patent and Trademark Office has published its application for a distinct use of Deerland’s signature strain DE111® of the probiotic species, Bacillus subtilis DE111® based on compelling human clinicals performed on DE111®.

Functional food company So Good So You launched its first formulation powered by adaptogenic mushrooms. Immunity Blueberry Clementine includes organic Shiitake, Maitake and Reishi mushrooms and provides 100% of an adult's recommended daily value of Vitamin D3.

Small Town Cultures raw fermented foods include sliced jalapeños, cardamon beets, turmeric kimchi, spicy radish, Meyer lemon, and more to support nutrition.

Mounting research into causes of dementia and cognitive decline have produced the recognition that two of the potentially modifiable risk factors into these conditions are diet and exercise. In a recent study at King’s College, London 418 adults age 65 and up were tested every two to three years over a 12-year period. Results revealed that cognitive decline and Alzheimer’s Disease were linked to levels of neural stem cell death. Importantly, underlying which was low levels of vitamin D, carotenoids, and lipids