Chr. Hansen says it finalized a “ground-breaking alliance project” involving Fresh Beverages International. Officials say the deal makes it possible for producers of non-refrigerated beverages to add probiotics to their drinks.
For decades, consumers have turned to probiotic yogurt and other refrigerated dairy category offerings for the beneficial bacteria. Meanwhile, insurmountable challenges associated with the survival of the live probiotic bacteria in ambient beverages has meant that the non-refrigerated beverage category has always been non-probiotic territory.