Beauty and aging are vital issues for women over 40. As a result, beauty-from-within concepts create new opportunities in the fast-growing nutricosmetics market.
Human skin mirrors health and vitality like no other organ. Therefore, sufficient care is of paramount importance, especially as people age. While topical creams only reach the outer layers of the skin (the epidermis), the orally applied collagen peptides of Verisol, from Gelita, are proven to have a direct beneficial effect on collagen metabolism in the subjacent dermis.
In this respect, Verisol holds huge potential for targeting female consumer groups who place great emphasis on their well-being and appearance. In Japan, a market leader in the field of beauty care, foods containing collagen are already well established. It is expected that this trend will also spread quickly in Europe and the U.S.
Collagen represents 30% of the total protein in the body and is primarily located in connective tissue. During the aging process, the skin becomes increasingly dry, and the connective tissue loses its firmness and elasticity, which results in wrinkles and sagging. Verisol can slow down this loss, improving the skin’s moisture and smoothing wrinkles. It stimulates the fibroblasts in the dermis to an increased synthesis of collagen, elastin and proteoclycans—leading to improved skin conditions.
Verisol has a substantial effect on the epidermal and dermal skin structures: After just a short period of time of a 2.5g Verisol administration per day, a significant improvement in skin elasticity was observed.
For more information:
GELITA • Eberbach, Germany
Oliver Wolf • +49 6271 84 2194
firstname.lastname@example.org • www.gelita.com