KeVita says it has applied its probiotic expertise to a new line of kombucha drinks.
KeVita Inc., Oxnard, Calif., says it has applied its probiotic expertise to a new line of kombucha drinks. New KeVita Master Brew Kombucha debuted in September in Safeway stores nationwide and select Whole Foods Market regions. It is available in six flavors: Ginger, Grapefruit, Lavender Melon, Pineapple Peach, Raspberry Lemon and Tart Cherry.
"While kombucha stems from ancient Chinese recipes, this extension marks the next frontier for KeVita,” says CEO and Co-Founder Bill Moses. "KeVita Master Brew Kombuchas are for the consumer looking for a more powerful flavor profile, as compared to the light refreshment of our current KeVita Sparkling Probiotic Drinks. We're confident that these new bolder profiles will attract and inspire a new range of consumers to take control of their personal health and wellness."