ROHA USA LLC, St. Louis, has expanded its Futurals™ natural color line to meet increased market demand for all natural and clean label solutions. ROHA Futurals™ achieve vibrant hues and stable shades through use of various juice concentrates, vegetable extracts and blends. Popular applications include beverages, dairy and confectionery products.

“Visual palatability coupled with simplicity is something consumers desire and, in many cases, demand,” says Tim Truby, senior vice president of sales and marketing. “Food manufacturers understand this challenge and as a result, ROHA USA has developed various solutions to address this cap. Futurals™ colors are sourced in a manner that maintains the natural and essential characteristics of the fruit or vegetable without chemical processes or modifications. The expansion includes strawberry red shades, grape shades and hues of blue.”

ROHA is the fastest growing manufacturer of natural and synthetic colors for food and beverage industries. ROHA’s strength lies in its excellence in global manufacturing capabilities with eight manufacturing plants, eight application support labs and more than 15 offices across five continents with 110 distributors and stock points worldwide.