The Hershey Company introduced Ice Breakers Cool Blasts Chews, which provide an icy cool blast of freshness in a quick-dissolving chew. A new alternative to traditional breath fresheners, Ice Breakers Cool Blasts Chews rapidly dissolve and release a cool blast of instant freshness.
Powered by Ice Breakers cooling crystals, this first-of-its-kind breakthrough in cool provides uniquely fast-acting and long-lasting breath freshening effects, which make users feel ready to engage in whatever opportunity comes next. The rapid dissolve of Ice Breakers Cool Blasts Chews allows individuals to quickly and discretely use before and during any social interaction.
"Hershey is dedicated to offering our fans new and differentiated products that fit with their needs and taste preferences," said Bill Blubaugh, Director of Refreshment. "As consumers seek out faster, more discreet ways to freshen breath, Ice Breakers Cool Blasts Chews offer a solution that provides long-lasting freshness in an instant."
Available in an innovative 0.8-oz. slide pack, Ice Breakers Cool Blasts Chews come in spearmint and peppermint flavors and are now available at mass, grocery, drug and specialty retailers nationwide (SRP $2.09).
Ice Breakers Cool Blasts Chews
Ice Breakers Cool Blasts Chews rapidly dissolve and release a cool blast of freshness
June 4, 2015