Ice Breakers added some sparkle to the gum aisle with the release of the first-of-its-kind, glitter-sprinkled gum in the US.
Made with edible glitter, Ice Breakers ICE CUBES Glitter Gum Summer Snow Cone is bursting onto the scene with an icy, cherry snow cone flavor, adding shimmer to summer. Each cube is covered with a dusting of edible glitter to maximize its summer look.
“Consumers are looking for extra sparkle in every day items – whether it’s what they’re eating, drinking or wearing,” said Nathan Johnson, Brand Manager, Ice Breakers. “Ice Breakers Glitter Gum gives consumers the added glittery flair to push their swagger over-the-top.”
The first glitter gum from the Ice Breakers brand will be on shelves nationwide starting April 15 (SRP $3.69). The gum will only be available this summer while supplies last, making it the first limited-time-only Ice Breakers ICE CUBES product.