Mondelēz International announced it has entered into definitive agreements to sell its developed-market gum business in the United States, Canada and Europe to Perfetti Van Melle Group, a leading European gum and confectionery maker for a headline purchase price of $1.350 billion or 15 times equivalent to estimated current year EBITDA.

Sweet Victory's crave-stifling chewing gum works within two minutes by blocking the sugar receptors on the tongue. The impulse for a sweets binge can be abated and extends longer than the physical effect—up to two hours. 

In conjunction with the FLATLINER™ launch, Liquid CORE® is expanding an educational effort highlighting NIH and other studies that detail the brain-boosting and stress-reducing cognitive benefits from chewing, like enhanced memory recall.