Wild Berry to Coolmint brings together the best of both fruity and minty flavors, while Wintergreen to Coolmint offers a double hit of two popular mint flavors for the ultimate refreshing taste.

The new EDGE™ packaging format was developed using sustainable cardboard tubes that are similar in size to the iconic "slim can" energy drinks, the pieces inside individually flow-wrapped for stability, freshness & portability, adding value to every piece.

Mars Wrigley unveiled several new insight-backed offerings that deliver on shoppers' evolving requests for a wider variety of products. 

The first new gum format from the brand since 1988, this latest innovation stays true to the brand's bubble-blowing core while giving consumers a fun, new, candy-like taste to enjoy.

ORBIT® gum, part of Mars, introduced an addition to its soft chew lineup, White Sweet Mint. Bringing a fan-favorite ORBIT flavor to a new whitening form, White Sweet Mint soft chew gum delivers a confidence boost with every refreshing bite.

Mondelēz International announced it has entered into definitive agreements to sell its developed-market gum business in the United States, Canada and Europe to Perfetti Van Melle Group, a leading European gum and confectionery maker for a headline purchase price of $1.350 billion or 15 times equivalent to estimated current year EBITDA.

Sweet Victory's crave-stifling chewing gum works within two minutes by blocking the sugar receptors on the tongue. The impulse for a sweets binge can be abated and extends longer than the physical effect—up to two hours. 

In conjunction with the FLATLINER™ launch, Liquid CORE® is expanding an educational effort highlighting NIH and other studies that detail the brain-boosting and stress-reducing cognitive benefits from chewing, like enhanced memory recall.