Stella Artois, reflecting a Belgian brewing tradition dating back to 1366, introduced Stella Artois NOVA, a stylish and design-driven innovation in draught beer. Stella Artois NOVA is an all-in-one, refrigerating countertop draught unit, created by Stella Artois in partnership with acclaimed industrial designer Marc Thorpe. The unit was developed for more intimate bars, lounges and restaurants that wish to serve draught beer but do not have the space or capability to install full-scale draught systems. Stella Artois NOVA now makes this possible thanks to its unique, break-through draught technology.

Stella Artois NOVA is the result of a year-long multinational design partnership between Stella Artois and Marc Thorpe, the acclaimed New York-based designer who has earned global accolades for achievements in industrial and architectural design.

The official launch of Stella Artois NOVA took place at Gallery R'Pure in New York City, hosted by Stella Artois and designer Marc Thorpe. The gallery setting allowed Stella Artois to celebrate the high design and artistry that went into the creation of Stella Artois NOVA.

Stella Artois NOVA features Bottle in Bottle technology and offers an all-in-one "plug and pour" solution in-system, featuring electric components, a cooler, compressor and bottles, contained within a single countertop unit. There is no draught system installation required, making it the ideal solution to provide fresh draught beer for bars and restaurants that do not have the space or capability to install a full draught system. Stella Artois NOVA represents the next generation of countertop draught devices, featuring a disposable bottle made of recyclable materials. The bottle cuts down on the waste and space requirements of traditional metal bottles, as well as a high-performance refrigeration system that can cool the bottle in four hours.