P.E.I. Scalloped Potatoes Tops for Canucks
New variety takes prize for Lay's Canada Do Us a Flavour Tastes of Canada contest
Jordan Cairns was inspired by Atlantic Canada's reputation for potato cultivation to create his P.E.I. Scalloped Potatoes flavor. One of Jordan's fondest memories of growing up was when he sat down to big family dinners on Friday nights and holidays. His favorite side dish at these meals was always the freshly baked, rich and cheesy scalloped potatoes. In addition to chip aisle fame, Jordan will receive $50,000 plus one percent of his flavor's future sales.
"I'm excited to be named this year's winner," says Jordan. "It's incredible to think that a flavor inspired by a childhood memory will join the Lay's lineup in stores across Canada."
Earlier this year, the Lay's brand asked Canadians to submit their ideas for the next great potato chip flavor inspired by a region in Canada. In less than two months, the contest received almost 950,000 submissions from fans across the country. In August, the Lay's brand revealed the four finalist flavors and Canadians were invited to select the winner by trying all four and voting for the yummiest from August 11 to September 30.
"Canadians are certainly passionate about great tasting potato chips," says Susan Irving, Senior Director Marketing, Core Brands, PepsiCo Foods Canada. "We're happy to welcome Jordan to the Canada family – congratulations on being named our 2015 winner with your yummy Lay's P.E.I. Scalloped Potatoes flavor."