Peacock Engineering Company Becomes Peacock Foods
New developments include updating the company's name and logo, expanding its management team, opening a new facility and launching a new company website
Peacock Engineering Company announced several actions it is taking to redefine and reshape the company for the future. These steps include: updating the company's name and logo, expanding its management team, opening a new facility and launching a new company website.
"We've made significant progress with the integration of L&L Foods, which we acquired in July 2015," says Tom Sampson, Chief Executive Officer, Peacock Foods. "During the integration, we've continued to grow and perform well. We're focused on running the business at hand and meeting our customer commitments. And our teams have delivered. We're already seeing the benefits of our combined business. So, this is an ideal time to make these changes."
Peacock is owned by Charlesbank Capital Partners, a Boston-based middle-market private equity firm.
New company name
The name of the company has been changed from Peacock Engineering Company LLC to Peacock Foods LLC, effective immediately. "Our new name builds on our heritage but eliminates confusion by clearly saying what our business is all about … food," says Sampson.
When Peacock Engineering Company was founded in 1942, it operated as a processor and packager of military replacement parts and vehicles. The business has evolved over the years and since 1998 Peacock has focused exclusively on consumer food products, providing supply chain solutions to many leading companies in the food industry.
Management team expanded
As part of the integration of L&L Foods, Peacock has added a position to its management team leading the combined business. Duncan Lavery has been appointed President of Peacock Foods Produce and Foodservice Division, reporting to Chuck Metzger, COO. Other management team members are continuing in their previous roles.
"Our management team structure enables our teams to continue to focus on specific aspects of the business, but also tap into our entire network for solutions to meet our customers' needs," says Sampson. "Our leadership team comprises talented food industry veterans who are committed to the growth of our business by supporting the growth of our customers." In addition, John Pooley, the founder and CEO of L&L Foods, who has been assisting with the transition, will join the Board of Directors for Peacock Foods.
New facility planned in California
Peacock also announced plans to open a new, larger facility in Anaheim, California, in mid-2016. It will provide 200,000 square feet of production, packaging and warehouse space. "This new location is an example of how we are continuing to invest in the growth of our business -- almost doubling our size in the area," says Sampson. "And by keeping this new location in Anaheim, we'll minimize disruption for our customers and employees as we position ourselves for the future."
The former L&L Foods Anaheim location at 333 N. Euclid Way, as well as a storage facility in Fullerton, California, will close when the new facility opens, leaving Peacock with seven facilities covering approximately 2 million square feet.
New website for Peacock Foods
Peacock also is launching a new website on January 11 to showcase the full range of supply chain solutions and capabilities offered by the combined company. The site also provides job seekers with information about the company, its culture and the work environment. You can visit the site and find out more about what Peacock Foods can do for you at www.peacockfoods.com.