Brynwood Partners to Acquire Sunny Delight Beverages
Brynwood Partners VII L.P. signed a definitive purchase agreement to acquire Sunny Delight Beverages Co. from J.W. Childs Associates
Brynwood Partners VII L.P. announced that it has signed a definitive purchase agreement to acquire, Cincinnati, Ohio-based, Sunny Delight Beverages Co. for an undisclosed price from Winter Street Opportunities Fund, L.P., a vehicle managed by J.W. Childs Associates. The Sunny Delight brand was acquired by J.W. Childs Associates from The Procter & Gamble Company in 2004. The transaction is expected to close during the first quarter of 2016 and is subject to regulatory approval.
Founded over 50 years ago by two fathers looking for a better-tasting orange juice drink for their children; today, Sunny Delight is an iconic brand that resonates with the consumer. The company is a leading independent national beverage company with over $400 million in gross sales that employs approximately 480 people. Sunny Delight operates four manufacturing facilities located strategically across the U.S. and owns three beverage brands: Sunny Delight, Fruit2O and Veryfine, which are widely distributed through leading retailers in the U.S. and Canada.
"We are pleased to announce the acquisition of Sunny Delight," said Henk Hartong III, Chairman and CEO of Brynwood Partners. "The iconic Sunny Delight brand, with its highly recognizable bottle design, has a loyal customer following and is an important brand for retailers in the U.S. and Canada." Mr. Hartong III continued, "We look forward to working collaboratively with the company's Cincinnati-based management team to grow the storied Sunny Delight brand. While separate operating companies, Sunny Delight and its Brynwood VII sister company, Harvest Hill Beverage Company (owner of the Juicy Juice, Hug and Daily's brands), will explore ways to seek synergies that could benefit both companies. We are also excited about the company's four manufacturing facilities as they provide Sunny Delight with significant manufacturing flexibility to provide our retail partners with new innovative products in a timely manner."