PepsiCo add a craft soda to its portfolio in an effort to participate in a larger craft soda trend.
The beverage maker will introduce its new 1893 Original Cola and 1893 Ginger Cola to retail locations nationwide. 1893 refers to the year that Pepsi became a company. The soda is made with kola nuts, certified fair trade sugar and sparkling water.
The craft soda trend follows a tendency for the millennial generation to drift toward products that exude authenticity and quality, and which typically are produced in small batches.
In 2014, the company introduced Caleb's Kola, a naturally sweetened, one-serving soda in a brown glass bottle. The product was named after Pepsi's founder, Caleb Bradham.
Pepsi 1893 Colas
The soda is made with kola nuts, certified fair trade sugar and sparkling water
April 14, 2016