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Coca-Cola says the line includes six unique flavors—including Blackberry Basil Lemonade, Lavender Mint Lemonade, Spicy Watermelon Lemonade, Tangerine Passionfruit Lemonade, Strawberry Guava Lemonade, and Pomegranate Limeade.
Sam Zarou, CEO of Affinity Beverages LLC, commented, “Our flagship product – Regatta Ginger Beer -- is a multi-year winner of SIP Awards’ highest recognition and widely recognized as the industry standard. We are thrilled to build on our expertise and expand our presence in the explosive craft mixer space where variety and craftsmanship are paramount.”
Outselling the market leader by nearly three times per point of distribution, Bundaberg has set its sights on accelerated US sales through the increased distribution made possible by the partnership.
Coke’s R&D team worked with nearly 9,500 consumers and explored more than 30 flavor options, mostly rooted in fruit, for what would be the brand’s first flavor innovations since Vanilla Coke in 2002.
The beverage is created through a mixture of the brand’s top-secret blend of spices, real cane sugar and water to create the signature A&W taste. This summer the last US restaurants pouring Root Beer made from a pre-mixed bag switched to mixing it fresh.
The unique STUBBORN SODA flavor combinations feature Black Cherry with Tarragon, Orange Hibiscus, Agave Vanilla Cream Soda, Classic Root Beer and Lemon Berry Acai