E-hydrate's KIDS Protein On-the-Go — a healthy on-the-go protein powder for kids — is now available exclusively at Target stores nationwide.

E-hydrate KIDS Protein On-the-Go is a natural, premium protein drink mix with electrolytes made specifically for kids. E-hydrate's advanced, pre-portioned, all-in-one pouch can be taken anywhere. E-hydrate KIDS Protein On-the-Go is a snack for a lunch box, after a sports game, or as a convenient treat for kids of all ages – even adults looking for new low-calorie and healthy alternatives. Using E-hydrate Protein On-the-Go is simple: just fill the pouch, shake and go. E-hydrate's KIDS protein powders contain more electrolytes than the leading sports drinks and are available in two natural and proven flavors that kids love: Cinnamon Roll and Milk Chocolate.

E-hydrate KIDS protein drink mix powders are flavored with natural, real cinnamon and cocoa and contain 10 grams of tri-whey protein with only 70 calories and 4 grams of sugar. KIDS Protein On-the-Go is a unique alternative to other protein products, which are often packed with sugar or artificial flavors and colors.

"With the release of our new KIDS Protein On-the-Go, E-hydrate fills the gap in healthy and natural on-the-go nutrition products for kids," said Jim Kayser, E-hydrate's CSO, "E-hydrate's popular and sweet flavors finally make it easy for parents to get their kids the nutrition they need. We couldn't be happier to be rolling this out nationally, at Target stores — thus ensuring that everyone can find it, close to where they live."