New Protein Innovations
The Muscle Milk® Brand updates nutritional profiles, packaging and launches two new products
The Muscle Milk® brand also unveiled two new innovations: Muscle Milk® Protein Smoothie yogurt shakes and Muscle Milk® Coffee House protein shakes. Muscle Milk® Protein Smoothie yogurt shakes are made with Greek-style yogurt. The company's new Muscle Milk® Coffee House protein shakes will launch this spring and feature coffee as a primary ingredient. The Muscle Milk® Coffee House protein shakes also deliver 20 grams of protein and include caffeine content similar to a cup of coffee.
"Innovation is essential to our company and we are excited to roll out a new and improved look for our brand while also introducing some very compelling and unique new products within the health and nutrition category," said Greg N. Longstreet, president and chief executive officer of CytoSport, Inc. "We recognize that everyone's protein needs are different, and we must provide products that complement today's lifestyles. Protein is fundamental to helping individuals live and perform better, and we are pleased that these new products will help consumers elevate everyday performance."