Although camouflage is meant to disguise, it can’t hide the smooth, citrus taste of Mello Yello. Its new “MY” look debuted earlier this year, and now, Mello Yello is bringing back the camouflage designs of the iconic Georgia-based Realtree.
Hitting shelves nationwide, “MY” Realtree packages feature 12 natural colors in a 3D pattern helping it blend into a variety of fall and winter habitats. “MY” Realtree packaging will be incorporated into the “This is MY World” campaign, which invites all who love the great outdoors to unwind and refresh with a Mello Yello.
“The rugged adventures of Mello Yello fans are limitless, and they’re unapologetic about their passion and enthusiasm for the outdoors,” said Bobby Oliver, director, sparkling citrus brands. “Our partnership with Realtree proved to be a game-changer last year by even further establishing Mello Yello as the perfect, must-have beverage companion for fans as they gear-up for the outdoors.”
Between August 15 and December 31, in select markets, “This is MY World” will boast radio media, out-of-home and in-store point-of-sale advertisements featuring David Blanton, the host of Realtree Outdoors.
Realtree signature camouflage patterns will appear on Mello Yello and Mello Yello Zero™ 20-ounce bottles, 12-ounce cans in 12-, 20-, 24- packs, 16-ounce cans and 2-liter bottles.