Beverages: Where Next-Gen Functional Formulas Meet Clean Label Concerns
The Prepared Foods New Products Conference is the food & beverage industry’s premier event for gaining valuable insights into global new product introductions
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Executive Vice President
Not all beverages are craft beers or cold brew coffees! There’s a new wave of next-gen juices and other sports drinks promising healthy functional benefits for active consumers and those simply wanting to maintain good health. Meanwhile, more consumers are looking for “clean labels” with fewer, more recognizable ingredients. How do beverage companies respond to this convergence of trends? Imbibe is a Chicago-area firm dedicated to new beverage concepts, R&D and marketing. Come hear Imbibe’s Andy Dratt, executive vice president, showcase noteworthy new products and profile new and emerging ingredients, concepts and technologies that companies may want to consider in 2017!
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