Enovation Brands, Inc. announced the introduction of Zamaca to its product line up. Zamaca is the initial offering in the importers newly established spirits portfolio and reflects the company's mission to provide distinctively original products created for the modern consumer.
Zamaca is a premium liqueur crafted from Peruvian Maca, a natural superfood that has been used for thousands of years for its many benefits.
Native to the Andes, Maca grows at altitudes of up to 12,000 feet. Its ability to thrive in this harsh environment makes the plant incredibly strong. This strength is manifest in the benefits it is best known for, boosting energy and stamina, as well as being considered a potent aphrodisiac.
Zamaca combines Maca root with the warm sensual essence of elderflower and a hint of spicy heat in a neutral spirit base (69 proof). The result is a smooth liqueur with an aromatic bouquet, exceptional mouthfeel and a bit of bite that is useful as a shot or ingredient in craft cocktails.
"We are extremely excited about the launch of Zamaca," said Giovanni Pecora, Enovation Brands, Inc. C.E.O. "Spirits have been a part of our game plan since day one, but we wanted our first foray into this segment to be in line with our company vision, it had to be a unique, innovation for today's consumer.
Research on consumer lifestyle behavior led us to Maca and the project to create a modern new way to enjoy its benefits went from innovation pipeline to bottle."