The Sustainable Vanilla Initiative (SVI) aims to improve vanilla bean farmers’ livelihoods and assure the long-term stable supply of high quality natural vanilla. This voluntary food, flavors and fragrances industries program engages with vanilla exporters, producers, sector organizations and public authorities worldwide to progress issues of governance, traceability, labor rights and technical assistance to grower groups.

The international vanilla bean market has faced challenges of falling quality, price volatility and insufficient product traceability. SVI hopes to bring innovative solutions to these market challenges through a comprehensive holistic strategy addressing social, environmental and economic issues inherent to vanilla’s complex supply chain in producing countries. 


SVI has approximately 20 members ranging from major consumer goods manufacturers and global flavors and fragrances companies to international vanilla bean traders and cooperatives selling vanilla extracts. Collectively, members represent more than 70% of worldwide vanilla bean purchases and have initially focused their efforts on collaboration with Madagascar, which currently represents more than 80% of world supply. 

Participating companies share a commitment to pre-competitive projects to improve quality, product traceability, good market governance and the livelihoods of smallholder farmers who form the foundation of the global vanilla bean trade.

Jan Gilhuis, senior program manager at IDH, the Sustainable Trade Initiative, explains why the timing for the launch of the SVI was right. 

“The current crisis of high vanilla bean prices and low quality against a backdrop of general concerns about social issues like poverty and child labor have created a sense of urgency for all stakeholders—including national and international companies, Malagasy exporters and farmers—to come together to professionalize the sector. SVI participants want to build a more stable market by providing structural incentives for the production of high quality and sustainably produced vanilla beans while creating overall conditions supporting the increased use of these products.


SVI has been active since its 2015 formation. Last year, it contributed to the development of a Code of Conduct for Malagasy vanilla market participants, which was signed by Madagascar’s Prime Minister and more than 40 vanilla exporters. 

In April 2016, the SVI convened a Paris conference with Malagasy government officials, representatives of Malagasy vanilla bean growers, collector and exporter groups, as well as international companies to agree plans for market reform. This meeting was the first of its kind in more than 20 years. The event resulted in a joint declaration by participants to build a more vibrant market by providing structural incentives for consistently high quality product, sustainable market practices and improved livelihoods for vanilla growers. 

More recently, the International Labour Organization, in collaboration with SVI was awarded a grant of US$4 million by the US Department of Labor to work with its Malagasy partners in the areas of sector governance, traceability, safeguarding against child labor and technical assistance to grower groups.

“Industry initiatives like the SVI require a lot of patience, commitment and hard work; this means they can bring big benefits,” says Don Seville, co-director of the Sustainable Food Lab. “I’ve been involved in a number of initiatives using private-public platforms that have really paid off for all stakeholders. I think SVI can do the same. We’re looking forward to collaborating with all vanilla supply chain stakeholders to drive sustainability in the vanilla supply chain.” 

About the Sustainable Vanilla Initiative (SVI)

The SVI is a voluntary industry initiative, which aims to promote the long-term stable supply of high quality, safe, natural vanilla, produced in a socially, environmentally and economically sustainable way. The SVI is hosted by IDH, the Sustainable Trade Initiative in collaboration with the Sustainable Food Lab (SFL).

Through SVI, over 20 international companies have come together to contribute to growing the supply and market for sustainable natural vanilla, with an initial focus on Madagascar as the largest origin. These companies recognize clear need to collaborate to improve quality, market stability, and the livelihoods of the farmers who ultimately grow the vanilla.

SVI members include Authentic Products, Barry Callebaut, Costco, DeMonchy Natural Products, Firmenich, Frontier Co-op, General Mills, Givaudan, Mane, Mars, McCormick, Nestle, Nielsen-Massey, Prova, Rodelle, Silver Spoon, Symrise, Touton, Unilever and Virginia Dare.  


Don Seville

Sustainable Food Lab

+1 802 436 4062, ext 102

Jan Gilhuis

IDH, the Sustainable Trade Initiative