Cheerios introduced a new variety: Very Berry Cheerios.

Product attributes include:

  • Strawberry, blueberry, and raspberry fruit flakes rolled onto every piece of cereal
  • Like many other Cheerios varieties, Very Berry Cheerios is gluten-free
  • Three grams of soluble fiber daily from whole grain oat foods, like Very Berry Cheerios Cereal in a diet low in fat and cholesterol may reduce the risk of heart disease

Very Berry Cheerios is available on shelves at major retailers nationwide beginning in January 2017 (SRP: $3.99)