The cereal contains three grams of soluble fiber

Kellogg's Frosted Flakes is bringing cinnamon and Frosted Flakes together at last and unveiling Kellogg's® Cinnamon Frosted Flakes™. The development of the new flavor is a long-awaited innovation and was 100% driven by fan demand and preferences.

Ready-to-eat (RTE) breakfast cereals are seeing a continued and accelerating decline in sales, indicating a secular downtrend rather than a mere blip, as consumer eating habits continue to evolve, according to Lux Research.

Many Americans are increasingly turning away from breakfast cereal and embracing alternatives such as cereal bars, bagels and yogurt, according to market research publisher Packaged Facts.

Breakfast cereal is a food made from processed grains such as wheat, rice, oats, or fruits and is often eaten as the first meal of the day.

And the day begins. Coffee. The brushing of teeth. Teeth first, then coffee. The pets receive their allotted share of kibble.

SuperPharm, a leading drugstore chain in Israel, has launched Wellness, via its private label, Life.