BI Nutraceuticals (BI) revamped its website at to enhance the user experience with easy-to-navigate menus and an improved interface. 

 “Our goal with the new website is to provide the best representation of our company to our existing and prospective customers,” says Randy Kreienbrink, BI vice president of marketing. “The new navigation offers an organized and comprehensive listing of our products and services. Overall, users will see great improvement in how they’re able to access information.”

In navigating the site menu, the markets, expertise and products sections work together to provide a detailed overview of BI’s capabilities. And, the news and events section provides the latest updates on relevant BI news. 

“We hope that the new web structure helps visitors understand BI’s extensive range of capabilities, and equally important, who we are as a company,” says Kreienbrink.

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About BI Nutraceuticals

Celebrating 40 years of business, BI is a global full-­‐service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. 

BI offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. In 2002, BI pioneered a steam sterilization process, known as Protexx HP® Green Steam™, which is the industry’s only species-­‐specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company’s Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herba powders allowing for superior flow and less dusting during the manufacturing process. 

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