BI Nutraceuticals (BI), a global, full-service manufacturer of plant-based ingredients, marks 2018 as its 40th “ruby” anniversary. In celebration of its milestone achievement, BI invites SupplySide West attendees (Nov. 8-9 in Las Vegas) to visit the company’s Booth #3172 and learn more about BI’s history of being “rooted in trust.”

BI will treat show visitors to three unique ruby-colored beverages. They will include an apple cider vinegar in a lemonade mix; lentil protein concentrate in a red velvet shake and another ruby colored drink featuring guayusa for energy. BI also will address snacking with three functional popcorn mixes for SSW attendees to sample.

BI’s Vice President of Global Quality and Compliance, Rupa Das, also will present at this year’s SupplySide West, as part of a panel discussion titled, “Seed-to-Shelf Roundtable: Finding the Sweet Spot Among Manufacturers, Testing Labs & Supply Chain.” The workshop will be held Friday, Nov. 9, from 9-11 a.m. on the Lower Level of the North Convention Center. Panelists will address the impact of cGMPs and FSMA requirements, as well as building effective relationships among supply chain representatives, testing labs and manufacturers.

Quality and safety have long been a part of BI’s success during the past 40 years. 

“I believe that our success and longevity in the natural products industry is the result of our concentrated focus on providing clean and high quality ingredients, as well as the advanced capabilities of our manufacturing system,” says Randy Kreienbrink, BI vice president of marketing. “Transparency isn’t just a motto for BI. It’s very much a part of the way we conduct business. We offer more than 400 ingredients that have been determined as safe for use in dietary supplements, foods and beverages. Keeping the trust of our customers is truly at the heart of our business.”

Visit for more information.