BOS Brands Announces US Launch of BOS Iced Tea
South African rooibos tea company contributes to healthy, better-for-you RTD beverage category
BOS Iced Tea, a South African premium iced tea brand, is striking a chord with the US market in showing that healthy can be fun.
BOS’ range of refreshing and lively ready-to-drink organic iced teas are crafted exclusively with rooibos. Rich in antioxidants, electrolytes and essentials minerals, this nutrient dense South African superfood is emerging as a trend in the iced tea category. Rooibos is healthy, naturally caffeine free and a carrier for natural fruit flavors.
BOS Iced Tea checks all the health boxes by being USDA Certified Organic, Non-GMO Project Verified and vegan friendly – while delivering on taste and refreshment. BOS is available in classic iced tea flavors: Lemon, Peach and Berry, plus offers on-trend innovations like Green Rooibos & Yuzu (a Japanese citrus fruit) and Lime & Ginger.
With its bold, colorful packaging and creative approach, BOS is set to shake up the iced tea market.
With its proven track record of success in both South Africa and Western Europe, BOS has captured the hearts of consumers of all ages. From kids to college students, athletes to young families, BOS has become the perfect companion for those who desire to maintain a healthy lifestyle.
BOS’ premium quality organic rooibos is farmed on Klipopmekaar – a private nature reserve in the Cederberg mountains of South Africa. Rooibos only grows in this unique area of the world, and each rooibos plant is harvested by hand, grown naturally without irrigation, fertilizers or pesticides, and is dried outdoors by the African sun and wind. Staying true to the brand’s roots and desire to give back, BOS plants and maintains one tree for every 2,000 cans sold.
Rich in rooibos and full of life, BOS Iced Tea is sold in individual 12-ounce slim cans at a suggested retail price of $1.99 each.