The new beverage is the latest from PepsiCo's innovation team, which analyzes data and insights in real time to identify emerging consumer trends
May 10, 2021
PepsiCo launched its latest innovation, soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. soulboost captures the fun of a fruity drink through a light, guilt-free sparkling water refreshment. Its two varieties, Lift and Ease, offer four flavors and just 10 to 20 calories per 12oz can.
Stefan Kozak, former Red Bull North America CEO, added to team in order to further drive company's growth and sustainable operations
April 30, 2021
Guayakí, a maker of yerba mate beverages, announced that Stefan Kozak will be its new CEO, taking over for one of the company's founders Chris Mann, who will move to its board of directors. Kozak is the former CEO of Red Bull North America. Under his leadership, it grew to become the second-largest non-alcoholic beverage brand in the United States.
New zero-proof craft cocktail line combines botanicals, herbs and citrus for a fresh option
April 28, 2021
DRY Soda Co. debuted a ready-to-drink, zero-proof craft cocktail: Botanical Bitters & Soda. Available in three distinct flavors – Aromatic, Bright/Herbal and Sweet/Spicy – the beverages deliver flavor complexity and depth without the alcohol, all inspired by the ritual of craft mixology.
White Claw Hard Seltzer Surge contains an ABV of 8%, and comes in a 16oz can
April 26, 2021
White Claw® launched two innovations in time for summer: White Claw® Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw® Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.
New zero sugar varieties include Original, Cherry and Cream Soda
April 21, 2021
Dr Pepper launched Dr Pepper Zero Sugar, which celebrates a blend of its signature 23 flavors in a zero sugar soda that delivers all the flavor consumers deserve. It is available now nationwide in Original, Cherry and Cream Soda flavors.
EVOLVE® plant-based protein renews partnership with National Park Foundation
April 21, 2021
EVOLVE plant-based protein reformulated its portfolio of ready-to-drink protein shakes and announced its continued commitment to the National Park Foundation (NPF). EVOLVE aims to connect people to the outdoors through access and inspiration, and this partnership helps bring shared missions to life in service of helping to protect the outdoors for everyone.
The latest extension was created based on consumer feedback and interest
April 14, 2021
High Brew Coffee®, an Austin-based maker of natural canned cold brew coffee, expanded its ready-to-drink line in the nitrogenated (nitro) cold brew category with the launch of its Sweet Cream Nitro Cold Brew variety.
New beverage offers citicoline and caffeine for a mental boost and zinc to help with immune support
April 6, 2021
LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.