Layn Partners with Firmenich to Leverage Combined Natural Sweetener Formulation Expertise
Under the terms of the agreement, Layn will continue to service its existing clients for the duration of those commitments while Firmenich becomes the exclusive distributor of Layn’s natural sweetener ingredients
Layn Natural Ingredients entered a strategic agreement with Firmenich, a privately owned company in the flavor and fragrance business. Capitalizing on its leadership in the plant-based, high-potency sweetener industry, this agreement significantly increases Layn’s distribution reach and provides access to formulation expertise globally to further develop Layn’s extensive sweetener portfolio. Founded in 1895 and based in Geneva, Switzerland, Firmenich has created many of the world’s best-known perfumes and flavors and continues to lead the market with substantial investments in world-class research and R&D, of which Layn’s products stand to benefit from.
“We are delighted to partner with Firmenich and to build on their expertise and scale to amplify our market coverage worldwide,” said Mr Ben Jun Qin, Chairman of Layn Natural Ingredients Corporation. “This agreement will allow Layn to better serve our existing customers and reach many new ones, allowing us to invest more in agronomy and in the extraction of high performance natural ingredients.”
“With this game-changing partnership, Firmenich will have access to the broadest range of natural sweeteners in the industry,” said Gilbert Ghostine, CEO of Firmenich. “It is consistent with our vision to constantly strengthen our leadership and capabilities in taste to best support our customers in shaping natural and healthier products for consumers to enjoy.”
Under the terms of the agreement, Layn will continue to service its existing clients for the duration of those commitments while Firmenich becomes the exclusive distributor of Layn’s natural sweetener ingredients for all international markets outside of China and for its key customers in China. This agreement combines high quality, traceable and responsibly-sourced raw materials with industry-leading innovation for Layn’s sweetener solution products.
Firmenich will combine Layn’s natural sweetener ingredients with its taste modulation technologies and flavors to create integrated taste solutions that achieve a sugar-like sweetness profile and mouthfeel. The two companies will work together to ensure the widest market coverage and best service in the growing market for natural, healthy products.