Kettle Brand is reducing the amount of plastic in its packaging by 43%. Shifting from 5-layer packaging film to 3-layer film will significantly reduce the brand’s environmental footprint from packaging. The project will result in an annual 51% reduction in greenhouse gas emissions from packaging and keep two million pounds of plastic out of landfills.
The brand debuted the new packaging at Natural Products Expo West, alongside its variety of bold flavors—including newly introduced Kettle Brand® Krinkle Cut™ Wasabi Ranch.
“The fact of the matter is, packaging—be that for food or otherwise—is taking a measurable toll on the planet. While we continue to look for fully recyclable or biodegradable options that still protect product quality and work within our recycling systems, our immediate focus is on reducing our impact overall, “said Julie Balzer, senior brand manager for Kettle Brand. “This latest version represents a significant improvement, while also making it much easier to open our bags – something fans have long asked for.”
Finding a source of low-impact packaging capable of protecting the quality of Kettle Brand chips has been an ongoing journey. In 2008, the brand removed the paper layer from its bags, reducing the material at the time by 20%.
Retailers and consumers will see a transition from Kettle Brand’s existing bags to the new packaging beginning in June of this year, with a full transition expected by the Fall.