Wave is a companion to HidrateSpark's smart water bottles to boost healthy hydration habits and help keep consumers daily hydration goals on track

While trick-or-treating may look a little different this year, heritage candy and chocolate company, See's Candies, debuts new candies for the Halloween season.

Amidst the ongoing pandemic created by the coronavirus (COVID-19), Unique Pretzel Bakery, Inc., a sixth-generation family business based in southeastern Pennsylvania, a region recognized as the pretzel capital of the world, saw an opportunity where other businesses were forced to close or postpone corporate initiatives. The company followed a different strategy and launched a corporate rebranding to become Unique Snacks.

La Tortilla Factory recently introduced new Authentic Mexican Side Dishes. Always passionate about innovating in the Mexican food category, La Tortilla Factory has expanded beyond the tortilla aisle, introducing three new microwavable pouches.

Customers can feel good knowing they are eating a clean protein option full of flavor and made with non-GMO, soy-free ingredients. The OZO foodservice line is now available in four plant-based offerings: burgers, ground, nuggets and breakfast sausage patties, catering to all dayparts.

ProAmpac, a flexible packaging company, announced that it is producing its first ProActive Renewable products for the baby food market with Bimbosan®’s newest premium baby formula, cereal supplements & cereal paps.

Sir Kensington's, best known for making premium condiments and dressings, announced it has set initial impact targets focused on sustainable agriculture, responsible packaging, and team impact. Two years after becoming a Certified B Corporation, Sir Kensington's underscores its commitment to continuously measure and improve on its efforts for the betterment of all stakeholders.

Kraft is replacing “dinner” with “breakfast” on its iconic blue box of macaroni & cheese because the company says it is acceptable to enjoy cheesy Kraft Mac & Cheese for breakfast, or any time of day.

With the clean label trend now established, consumer interest increasingly is shifting to other aspects of clean food and drinks. Sustainability has emerged as a key driver, particularly with regard to packaging and plastics.

Lisa Einat Day outlines a few principles that can help you—whether you are looking to reshape an iconic brand while maintaining its brand heritage; or if you are looking to develop a new brand altogether.