BevCanna Enterprises Inc. has debuted its first brand, Anarchist Mountain Beverages.
The brand is inspired by the site of BevCanna’s bottling operations on Anarchist Mountain in interior British Columbia. It’s a nod to the rich history of cultivation in the region, through cannabis and the 100-plus wineries.
The full brand portfolio will include a range of ready-to-drink beverages, shots, and powdered drink mixes. Each flavor is a distinctive, innovative, botanical taste experience, inspired by Cascadia and the plants found throughout the Pacific Northwest.
The first products launching in Canada following the legalization of infused products in October 2019 will include lightly sparkling, ready-to-drink THC-dominant beverages.
"Anarchist Mountain Beverages is a brand that speaks to the values held by the craft beer and cocktail consumer, a consumer who is now interested in exploring cannabis infused products,” said Don Chisholm, head of brand and innovation at BevCanna. "The concept originated from a desire to both leverage research-validated consumer trends, and to celebrate an iconic regional identity, authentic to our unique operation.”